It’s not how much time we spend on design that impacts product and service success: it’s whether that time has been spent on solving the right problems. The field of design, with a greater focus on User Centered Design, steadily acquires a central position on the work of product design teams. From large corporate environments to startups, multidisciplinary teams of developers, designers, project managers, product owners need to find ways to understand each others’ needs, overcome obstacles, communicate efficiently and perform, creating products that satisfy their users’ needs.

In an era where the main differentiating factor between products are the teams that created them, George Kalmpourtzis’ Don’t Force It, Solve It!: How To Design Meaningful and Efficient Design Processes is the perfect roadmap for navigating the twisting paths of project management and user centered design. Filled with colorful images and helpful hints, Kalmpourtzis guides the reader on how to effectively communicate, overcome problems, establish design processes and produce exceptional products.

Key Features:

• This book aims at helping software teams work more efficiently by setting up their own design processes
• In a world where being able to satisfy users’ needs becomes a crucial element for products’ existence, this book helps organizations understand design processes, allowing them efficiently deliver experiences that address the real problems of their audiences.
• This book offers a combination of theory and practice that will help its readers understand how to design efficient processes and apply this knowledge in their own work.
• A large volume of insights in the form of colorful images and doodles.